Some of my web design clients are established businesses, but some are people who are just starting out. As you can guess, they have a minimal budget (if any) for promotion and already many costs with their product/service. As I started out with almost no bucks (you can read my story here: Freelancing Success Story: From Debt to a Successful Business), it was crucial to get the word out about my web design services and not have to pay a truckload of money to do so. This is why I looked at some strategies that would allow me to get some initial traction and not pay a lot of money for this. Of course, back then, I was oblivious of the term growth hacking, I was just trying to promote for free or with minimal costs. Here are 5 growth hacking strategies that will help you in your small business: Create a mailing list If you look at some of my posts in various webmaster forums you’ll notice that 2 years ago I had a HUGE aversion towards mailing lists, subscriptions and all the jazz. Since I wasn’t willing to join a newsletter if you put a gun to my head, I (wrongly) thought that most people are like me. Well, they are not. As long as you keep your newsletter content fresh and relevant, people will have absolutely no qualms with your email marketing strategies. I saw this in action, when I prepared my freelancing course and got paying students within minutes after opening ‘the gates’. What did I do there? I kept an email subscription form on the homepage, presenting the course and why it’s cool to join, then people started subscribing, to find out when the launch is. With a nice discount as well, I was able […]