Cheryl Zhao

Did you create a website for your startup and found out that you need to do more to get sales? Years ago, all you had to do was build a website and you’d get an audience for it the next day. It’s more complicated now. You’ve probably attended a workshop or two on how one can leverage the internet to expand business and make great sales (If you haven’t or have forgotten, you can read up about this here). Maybe you have social media accounts set up to better promote online. And it still doesn’t bring you enough clients. Here are 7 ways to get better website conversions from your business website: Properly build your business website and optimize it You can’t promote your startup effectively if you don’t have a website. I’ve met companies who spent a lot of money on advertising and failed to build a proper website. When advertising money is gone, so is your chance to get customers at your virtual door. There’s nothing wrong with paying for advertising, but make sure you have a proper website set up, so that you can redirect all this traffic ‘somewhere’. Optimize the site by making it visually appealing (using more pictures, videos, and great graphics), mobile friendly and making sure pages load quickly, so users can easily access it and be persuaded to stay longer on it. You can test your site here to check if it’s mobile-friendly. Create a business blog and update it Over 75% of my web design clients come from my web design and SEO blog. It’s a lot of business I couldn’t get, if I failed to create a proper blog, showcasing my knowledge and convincing my clients that I can help solve their online businesses. If you noticed, most big companies keep […]